Difference Between Digital Advertising & Digital Marketing | Liveblack

Digital advertising is a subset of digital marketing. Although the terms "digital marketing" and "digital advertising" may seem similar, they have key differences.

Digital marketing is a comprehensive process encompassing the organization, promotion, and sale of a product. In contrast, digital advertising is a paid marketing strategy focused on capturing attention and increasing sales through pay-per-click (PPC) ads, display ads, and social media ads.

If you need further help understanding the differences between digital advertising and digital marketing, Liveblack is here to help. We are a digital marketing agency based in Ahmedabad that specializes in effective digital marketing strategies.